I always appreciate when people manage to boil the essentials of complex issues down to a few words. I'm not sure that is what lit crit people mean by framing, but it's what I mean. Quark Soup points to a fine example which appeared in this The Independent story about peak oil:
According to "peak oil" theory our consumption of oil will catch, then outstrip our discovery of new reserves and we will begin to deplete known reserves.
Colin Campbell, the head of the depletion centre, said: "It's quite a simple theory and one that any beer drinker understands. The glass starts full and ends empty and the faster you drink it the quicker it's gone."Dr Campbell, is a former chief geologist and vice-president at a string of oil majors including BP, Shell, Fina, Exxon and ChevronTexaco.