A short new briefing (PDF) from the International Institute Environment and Development (IIED) says that media coverage of climate change has improved, but ...It's time we started crafting a more nuanced message: yes, it's serious, but yes, we can do something about it.
"The false balance that has been a problem for years appears to be declining but a catastrophe narrative that disempowers people remains. Those supplying the media with information -- scientists, politicians and NGOs -- share some of the blame. The way they and the media frame climate change will affect how audiences respond."
The only thing we can be sure of about the future is that it will be absolutely fantastic. So if what I say now seems to you to be very reasonable, then I have failed completely. Only if what I tell you appears absolutely unbelievable, have we any chance of visualizing the future as it really will happen.
- Arthur C. Clarke (h/t Brin)
Sunday, December 2, 2007
A recent article was linked on Grist.
Posted by Michael Tobis at 8:39 AM