Among other things, this is only the second piece of advice on improving environmental messaging that I've seen that makes sense to me and gives me hope, the first being Bruce Sterling's blobjects talk.
It's Jason Scorse pitching What Environmentalists Need to Know About Economics
Update: Posted in a hurry last night. Lots of doubts arising in the light of day. Still, I think there is much of value here.
Lou has some thoughts too.