Don Libby on the GlobalChange list makes the suggestion that we write letters to the editor of prominent local media demanding coverage of the joint statement of the national academies.
This would be especially effective coming from a group of credentialed scientists at a major university. If you're in a position to drum up such a letter writing campaign, even on a small scale, please do so.
(see other recent postings on this blog; will update with links later).
Update: I posted on this on Grist. Let me know if you spot any effect.