"System change is now inevitable. Either because we do something about it, or because we will be hit by climate change. '...

"We need to develop economic models that are fit for purpose. The current economic frameworks, the ones that dominate our governments, these frameworks... the current economic frameworks, the neoclassical, the market frameworks, can deal with small changes. It can tell you the difference, if a sock company puts up the price of socks, what the demand for socks will be. It cannot tell you about the sorts of system level changes we are talking about here. We would not use an understanding of laminar flow in fluid dynamics to understand turbulent flow. So why is it we are using marginal economics, small incremental change economics, to understand system level changes?"

Sunday, December 2, 2007

Catastrophizing Disempowers

A recent article was linked on Grist.
A short new briefing (PDF) from the International Institute Environment and Development (IIED) says that media coverage of climate change has improved, but ...

"The false balance that has been a problem for years appears to be declining but a catastrophe narrative that disempowers people remains. Those supplying the media with information -- scientists, politicians and NGOs -- share some of the blame. The way they and the media frame climate change will affect how audiences respond."
It's time we started crafting a more nuanced message: yes, it's serious, but yes, we can do something about it.

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