"It is now highly feasible to take care of everybody on Earth at a higher standard of living than any have ever known. It no longer has to be you or me. Selfishness is unnecessary. War is obsolete. It is a matter of converting our high technology from WEAPONRY to LIVINGRY."
- Buckminster Fuller (h/t Suzy Waldman)

Sunday, December 2, 2007

Catastrophizing Disempowers

A recent article was linked on Grist.
A short new briefing (PDF) from the International Institute Environment and Development (IIED) says that media coverage of climate change has improved, but ...

"The false balance that has been a problem for years appears to be declining but a catastrophe narrative that disempowers people remains. Those supplying the media with information -- scientists, politicians and NGOs -- share some of the blame. The way they and the media frame climate change will affect how audiences respond."
It's time we started crafting a more nuanced message: yes, it's serious, but yes, we can do something about it.

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