The chipperest, cheerfullest last words you'll ever hear are here on SciBlogs:
Hi everyone. I’m Daniel Pellegrom from PepsiCo, and I’m the editor of this blog. I’ll be moderating the comments that come through here on a daily basis and wanted to let everyone know that PepsiCo is happy to be joining the conversation about the food industry’s role in addressing global health changes. We want to hear from you, even those of you who might disagree with our positions. The only comments I’ll reject are ones that are defamatory or profane. Everything else will be fair game, so keep it clean and I look forward to spirited discussions here on this site.
Hi! Buh-bye! It's been great!
By the way, I spent some effort whinging an invite to SciBlogs. I'm pretty sure I shouldn't have ignored it when it came. I'd have liked to be on that back channel, and the contract was generous, but I just couldn't tolerate the color scheme and the design, which I still thoroughly detest. Every SciBlog I know of is just plain ugly. Eyegougingly hideous, really. It wasn't worth it to me. I like to look at my blog, and I want you to like to look at it too.
Still, I follow several of their blogs and wish them well.
I think SciBlogs will survive this fiasco, but I really really doubt that Pepsico(R) HappyFoodFunScienceBlog will. Speaking with a human voice is great corporate advice, but it kind of, um, requires you to have a corporation with something human to say.
Otherwise, the human thing to say is nothing.
Update: As anticipated above, there is not going to be a Pepsi blog on SciBlogs. Pepsi underestimated the hostility that biological scientists feel for them, which nobody anticipated would be fiercer than the antipathy that earth scientists feel for Shell. I think it's an interesting reveal on the difference between the left-leaning political mentality and the left-leaning scientific; scientists understand that oil companies are necessary evils but Pepsico is not necessary at any level.
SciBlogs and Pepsi are pretending this retreat was SciBlogs' idea but of course Pepsi has no desire to become the internet's punching bag.
As I predicted, the words quoted above are the last words to emerge from Pepsi on SciBlogs and they have vanished along with the rest of HappyFoodFunScienceBlog. The 200 comments have been taken down, though a new conversation has started at the same link.